The king of social ecology and the founder of China's digital life
As the most profound shaper of China's consumer Internet and digital culture, Tencent has built a digital ecology that penetrates into the daily lives of hundreds of millions of users for more than 20 years. Founded in Shenzhen in 1998 by Ma Huateng and four co-founders, it has grown to become a global technology giant whose business covers social networking, gaming, fintech, cloud computing and enterprise services. From the instant messaging tool QQ to the national application WeChat with more than 1.3 billion monthly active users, Tencent has not only defined China's social and entertainment methods, but also profoundly changed the form of business, payment and even social services, allowing the world to see the innovative power of Shenzhen, the "Silicon Valley of China".

Ecological empowerment, AI for good • Use connectivity capabilities to incubate infinite possibilities
Beyond single product thinking, Tencent builds core barriers with platform ecology! Based on the huge social relationship chain established by WeChat and QQ, Tencent has successfully incubated a series of products that change the industry pattern, such as WeChat Pay, mini programs, official accounts, and video accounts. Among them, WeChat mini programs have covered more than 100 countries and regions around the world, and the number of cross-border and overseas users will exceed 5 billion times in 2025. This ability to "connect everything" makes Tencent no longer just a product company, but a fertile ecological soil that can continue to nurture innovation and empower thousands of industries.

Technology-driven, steady and long-termism through the industrial cycle
In the face of the new wave of artificial intelligence, Tencent has shown a strategic determination and strong landing ability. The company continues to invest heavily in R&D, with a cumulative R&D investment of more than 320 billion yuan since 2018. Its self-developed hybrid model has fully empowered more than 900 internal business scenarios, and the daily active users of the AI assistant "Yuanbao" have ranked among the top three in China. Tencent has proven that true technological leadership does not lie in the arms race of parameters, but in deeply integrating AI into the existing ecosystem to effectively improve business efficiency and user experience.

Does your business often experience these "pains"?
1. It has core products, but it is difficult to build a viable user ecology and platform effect.
2. Huge investment in technology, but difficult to find a way to synergize with the core business and quickly generate commercial returns.
3. After the organization is huge, innovation is weak, how can it continue to incubate star products such as "mini programs" and "Channels" like Tencent?
4. How to choose the right path (investment, cooperation or independent launch) to avoid risks in global expansion?
5. How does corporate culture change from value slogans to employees' self-driven innovative behavior and social responsibility of "science and technology for good"?

What to learn from Tencent?
Tencent, China's most valuable internet company, the world's leading game publisher and social media platform. From a five-person startup to more than 100,000 employees worldwide, from an instant messaging software to an ecological giant with a market capitalization of nearly $600 billion, how does Tencent rely on the "connection" strategy to build a near-monopoly moat at the intersection of social networking, content and technology? What are the balance between its internal continuous innovation mechanism and "user-oriented, technology for good" that global enterprises should ponder?

A comprehensive interpretation of Tencent's success from the following six dimensions:
1. Ecological organization and culture: Learn how the concept of "everything is based on user value" drives product iteration, and how internal horse racing and other mechanisms stimulate continuous innovation.
2. Strategic investment and business synergy: Explore the wisdom of building a global map through capital (such as investing in Riot Games and Epic Games) rather than direct competition, as well as the synergistic logic of investment business and core social and gaming businesses.
3. Technology middle office and R&D management: Interpret how its huge R&D investment of more than 320 billion yuan is managed, and how the technology middle platform (such as the hybrid model) can efficiently empower frontline business departments.
4. Data-driven product operation: Master the refined operations, growth hacking methodologies, and privacy balance behind massive user products such as WeChat and games.
5. Sustainable strategy of "technology for good": Understand its practices of integrating corporate social responsibility (such as accessible technology, carbon neutrality) into core business development and creating long-term social value.
6. Globalization and localization strategies: Learn from its internationalization and choose to enter with advantageous businesses such as games and cloud computing, rather than forcibly promoting the differentiated strategy of social products.

1. Immerse yourself in the innovation aura of the headquarters
    >> visit the headquarters of Tencent Binhai Tower in Shenzhen to experience firsthand the smart office space and open culture of the global Internet giant.
    >> visit Tencent's exhibition hall to systematically understand its development epic and cutting-edge technology layout from QQ to WeChat and then to the industrial Internet.
2. Zero-distance dialogue with internal practitioners
    >> Tencent's senior managers or business leaders will give lectures in person to share first-hand strategic decision-making, product philosophy and management practice.
    >> have an in-depth understanding of Tencent's unique innovative methodologies such as "horse racing mechanism" and "small steps and fast running".
3. Discuss core challenges face-to-face
    >> to discuss with experts from Tencent's Strategic Development, Cloud and Smart Industry Group (CSIG) or WeChat Business Group (WXG) to get targeted answers.
    >> Tencent's solutions to specific challenges such as ecological construction and technology commercialization.
4. Systematic review and transformation design
    >> led by professional facilitators, they used Tencent's case study to conduct workshop drills and transform inspiration into action blueprints applicable to their own enterprises.

Day 1: Dive into Tencent's core - ecology, culture and product innovation
Morning: Opening camp and headquarters exploration
Bus Classroom: Opening a tutorial to interpret Tencent's development miracle and Shenzhen's urban innovation gene of "daring to be the first in the world".
Visit Tencent's Binhai Building and headquarters exhibition hall: experience Tencent's office environment, corporate culture wall and historical product corridor at zero distance, and understand its business ecology and technical reserves in a panoramic view.
Afternoon: Cultural and product theme learning
Theme sharing: "Tencent's Product Philosophy and Ecological Construction", deciphering the user thinking and growth logic behind national products such as WeChat and mini programs.
Theme Sharing: "The Implementation of the Values of "User-Oriented, Technology for Good", discusses how corporate culture drives business success and social responsibility.
Evening: Seminar workshop
Theme: "How does our business move from 'product' to 'platform'?" ——In-depth discussion based on Tencent's ecological cases.

Day 2: Insight into the frontiers of technology - AI strategy and industrial digitalization
Morning: Technology-driven strategy
Theme sharing: "Tencent's AI Strategy: From Hunyuan Model to Industrial Empowerment", learn how it transforms cutting-edge AI technology into a growth engine for enterprise services and core businesses such as games and advertising.
Theme exchange: "Tencent Cloud's Overseas and Industrial Internet Practice" to learn about its solutions to help Chinese enterprises globalize and empower the digital transformation of traditional industries.
Afternoon: Shenzhen Innovation Ecology Visit (optional)
    1. Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone: Examine national strategic platforms to understand how institutional innovation catalyzes cross-border technology and financial cooperation.
    2. Local star technology companies: Visit global leading enterprises incubated in Shenzhen, such as DJI and BYD, and compare and learn different hard technology innovation and management models.
Evening: The pulse of urban development
Climb to the cloud-based sightseeing floor of Ping An Financial Center, overlook the bright night view of Shenzhen, and feel the urban ambition and commercial vitality from the "Special Economic Zone" to the "Pilot Demonstration Zone of Socialism with Chinese Characteristics".

Day 3: Forging Organizational Resilience – Investment, Talent, and Global Perspective
Morning: Organization and Strategy
Theme Sharing: "Tencent's Art of Strategic Investment and Post-Investment Management", learn how it builds a moat through capital and achieves ecological synergy.
Theme Sharing: "Tencent's Talent Development and Organizational Vitality Stimulation", exploring how it maintains innovation agility in hyperscale organizations.
Afternoon: Summary and sublimation
Closing Ceremony and Action Planning Seminar: Share core takeaways and formulate follow-up action plans for individuals and teams in a quiet waterfront space.
Issuance of research certificates.

We understand that different enterprises have their own emphasis on learning. In order to maximize the value of your studies, in addition to the classic itinerary, we offer the following customized thematic modules, which you can flexibly combine, replace or deepen parts of the itinerary according to your specific goals.

Benchmark Tencent's ecological construction and digital transformation
Topic: "Decoding the WeChat Ecosystem: From Mini Programs to Business Closed Loop"
    1. The structure and evolution logic of the WeChat ecosystem (official account, payment, mini program, video account).
    2. How Mini Programs have created more than 50 million employment opportunities and their global expansion.
    3. How brands and enterprises can use the WeChat ecosystem to achieve user growth and private domain operations.
    4. Workshop: Designing a business growth plan based on ecological thinking.
Topic: "Tencent's Path to the Industrial Internet: Integration of Cloud, AI and Real Economy"
    1. The strategic positioning and core approach of Tencent Cloud and the Smart Industry Business Group (CSIG).
    2. Implementation cases of AI large models (hybrids) in vertical scenarios such as industry, medical care, and cultural tourism.
    3. How traditional enterprises can transform and upgrade with the help of Tencent's "digital toolbox".
C Topic: "Tencent's Global Game Layout and IP Operation"
    1. Tencent Games' advanced path from agency to self-development to global investment (such as Riot Games, Supercell).
    2. Long-term operation and cross-media development of top game IPs (such as "Honor of Kings" and "PUBG Mobile").
    3. Explore the diverse value of game technology in cultural dissemination and cutting-edge exploration.

Benchmark Tencent Learning's organizational management and innovation incubation
Topic: "Tencent Innovation: Horse Racing Mechanism" and Internal Entrepreneurship Workshop
    1. Analysis of classic product internal horse racing cases in Tencent's history.
    2. Support bottom-up innovation in organizational environment, resource allocation, and fault tolerance mechanisms.
    3. How to balance the steady development of core business with cutting-edge innovation adventures.
    4. Scenario drill: simulate the establishment and evaluation of internal innovation projects.
Topic: "Strategy and Practice of "Science and Technology for Good": Corporate Social Responsibility Drives Long-term Value
    1. The connotation of the vision of "science and technology for good" and its embodiment in the company's strategy.
    2. Tencent's specific actions in the fields of digital inclusion (accessibility), carbon neutrality, and public welfare platform (99 Charity Day).
    3. Learn to translate ESG concepts into measurable, sustainable business components.

Expand the innovation ecology of the Guangdong-Hong Kong-Macao Greater Bay Area
Topic: "Exploring the "Silicon Valley" of the Greater Bay Area: Shenzhen's Industry-University-Research Ecology
    1. Visit local "unicorn" enterprises in Shenzhen or institutions such as Shenzhen International Graduate School of Tsinghua University.
    2. Communicate with local entrepreneurs and investors to experience Shenzhen's unique market-oriented innovation atmosphere.
    3. Thematic exchange: "Shenzhen's Immigration Culture, Talent Policy and Technological Innovation".
Topic: "Humanistic Shenzhen: Transformation from "World Factory" to "Design Capital"
    1. Visit the Shenzhen Museum of Contemporary Art and Planning, Design Interconnection, and learn about the city's cultural transition.
    2. Stroll through Nantou Ancient City or Dapeng City, and feel the precipitation and modern revitalization of Shenzhen in historical sites.
    3. Think about how humanistic spirit nourishes the sustainable development of a city of science and technology.

We focus on providing in-depth and customized benchmarking research and business investigation services for global enterprises, and are committed to connecting the most dynamic innovative enterprises with the most knowledgeable management teams. Through the immersive learning of "on-site visit + executive dialogue + cultural experience", we help enterprises broaden their horizons, inspire inspiration, and empower growth.