The world's largest e-commerce site • A business miracle in China
As the most typical representative of China's Internet economy, Alibaba has been working step by step for 18 years, constantly creating Internet myths. From a company founded by 18 people led by Jack Ma in 1999, it has grown to become one of the world's top 500 companies, China's largest Internet company and the world's second largest Internet company. From 500,000 to now with a market value of $487.2 billion, Alibaba has spent 18 years rediscovering China around the world, and has even recognized a resounding name - Hangzhou!

Innovative thinking, seven swords in one, and innovative technology to reconstruct life moments and pieces
Surpassing Google to become the first, Alibaba leads global scientific and technological innovation! In 2012, Jack Ma called Taobao, Yitao, Tmall, Juhuasuan, Alibaba International, Alibaba Small Business and Alibaba Cloud the "Seven Swords", and announced that it would be adjusted to seven major business groups, which allowed Alibaba to have the world's most complete e-commerce ecological chain. 

Sales miracles, marketing innovation • Internet thinking subverts tradition
On November 11, 2020, Alibaba Tmall Double 11 started, with a turnover of 372.3 billion yuan in 30 minutes, and the half-hour result exceeded the turnover of the whole day of Double 11 last year, with a total turnover of 498.2 billion yuan, setting a new record again. From sales of 50 million yuan to 498.2 billion yuan, Tmall Double 11 has gone through 12 years. The sales data that was constantly refreshed on the same day created one myth after another. One can't help but want to know how Alibaba created this miracle?

Does your business often experience these "pains"?
1. There is a strategy, no consensus, no dissolution, no execution.
2. Lack of organizational talents, lack of vitality, and ignorance of execution
3. Corporate culture only stays in form, lacking vitality and influence;
4. Performance management only has assessment, no incentives;
5. The human resource management team only formulates systems, but does not understand the employment and business processes;

What to learn from Alibaba?
Alibaba, China's largest e-commerce platform company and the world's second largest Internet company, was founded by Jack Ma in 1999 as a business-to-business online trading platform, from 18 founders to 30,000 people, from 500,000 to now with a market value of more than 400 billion US dollars, as a leading enterprise in Internet e-commerce, how does Alibaba work step by step, with 20 years to create a miracle of enterprise development, what is worth learning from Alibaba Group?

A comprehensive interpretation of Alibaba's success from the following six dimensions:
1. Corporate culture
2. Human resources
3. Strategic cycle
4. Business cycle
5. Sales iron army
6. Cadre training

1. Feel it up close
>> benchmark against Alibaba headquarters
>> the history of Alibaba's friendship exhibition
2. Zero-distance teaching
>> in-house Alibaba executives personally taught the class
>> have an in-depth understanding of the martial arts culture concept of famous enterprises
3. Face-to-face interaction
>> listen to the practical sharing of internal executives on the spot
>> precise guidance and on-site clarification
4. Scientific review
>> professional tutors scientifically guide the students to summarize
>> sort out key points and strengthen the learning effect

Day 1: Dive into the core of Alibaba - cultural and organizational innovation        
Morning: Bus class: Opening a camp to guide learning, first acquaintance with Alibaba's development miracle and Hangzhou's innovation soil. Quickly establish a cognitive framework and start research with questions.
Alibaba Basixi Park Visitor Center: Visit the park, interpret the cultural wall, battle robe wall, public welfare for 3 hours, etc., and feel the atmosphere of Alibaba's martial arts culture and innovation. Experience the unique corporate temperament and employee care of global Internet giants at zero distance.
Afternoon: Theme Sharing: "Alibaba's Corporate Culture and Values Implementation", systematically learn how Alibaba unites people's hearts through culture and builds a high-performance team.
Theme Sharing: "Alibaba Political Commissar System and Organizational Empowerment", master the essence of Alibaba's HRBP model, and think about how to improve the support and vitality of your own organization.
Evening: Seminar Workshop: Combined with what we learned during the day, review and discuss "how to effectively convey our values". Promote knowledge internalization and stimulate internal team collisions.

Day 2: Broadening industrial horizons - Hangzhou innovation ecological visit        
Morning: Visit to benchmarking enterprises (optional)
1. NetEase Hangzhou Research Institute: Learn how to innovate products and operate users.
2. Hikvision: Explore the transformation of security giants in the field of artificial intelligence and IoT.
3. Geely Automobile Research Institute: Understand the intelligent manufacturing and internationalization strategies of national car brands.    Compare and learn innovative management models in different fields, and broaden your understanding of the frontiers and applications of science and technology.
Afternoon: Theme exchange: Discussion with the executives or business leaders of the visiting enterprises, in-depth exchange of strategy and management practice.    Gain first-hand management experience and industry insights.
Qianjiang New Town City Balcony: Looking at the new urban center of Hangzhou, feel the urban development ambition from the "West Lake Era" to the "Qiantang River Era".    Intuitively understand the relationship between urban development planning and business opportunities.

Day 3: Merging Humanities and Business – City Inspiration Tour        
Morning: West Lake cultural experience: stroll through Su Di, visit Yue Temple, and experience the humanistic spirit of Hangzhou's "exquisite, harmonious, atmospheric and open" among the landscape poems. Understand how the humanistic heritage nourishes the city's business innovation spirit and life aesthetics.
Afternoon: Featured project experience (choose one of two)
1. Songcheng Scenic Area: Watch "Songcheng Eternal Love" and immerse yourself in the historical context of Hangzhou.
2. Handicraft Living Hall: Experience intangible cultural heritage skills and understand the value of ingenuity in contemporary times. Draw inspiration from history and ingenuity on product polishing and branding.
Closing ceremony: Summarize the itinerary on the shore of West Lake and share core gains and action insights. Solidify learning outcomes and turn inspiration into actionable action plans.

We are well aware that different enterprises have their own emphasis on learning needs. To maximize the value of research and study, in addition to the classic itinerary, we offer the following customized thematic modules. You can flexibly combine, replace, or deepen some parts of the itinerary according to your team's specific goals.
Benchmarking Alibaba's digital transformation in learning
Topic A: "Decoding Alibaba's Digital Transformation Strategy Map"
1. The wave of digital age and Alibaba's response logic
2. In depth interpretation of Alibaba's "Five New" strategy (new retail, new manufacturing, etc.)
3. The digital transformation path and tools from strategy to execution
4. Workshop: Creating a Digital Strategy Map for Enterprises Together

Topic B: "Data Driven Business Growth: Alibaba Data Center Practice"
1. The architecture and evolution of Alibaba's data center
2. How data empowers consumer operations, precision marketing, and business decision-making
3. Challenges and key steps in building data capabilities for traditional enterprises
4. Analysis of typical cases (such as the logic behind the Tmall Double Eleven data big screen)

Topic C: Alibaba Cloud and the Industrial Internet: Technology Enabling Ecology
1. Alibaba Cloud's strategic positioning and core technology layout
2. Empowerment cases from consumer Internet to industrial Internet (such as smart city and industrial brain)
3. Explore innovative opportunities for the combination of traditional industries and cloud technology

Benchmarking Alibaba's academic organization and talent development
Topic D: "Alibaba's' Three Axes of Management 'Practical Workshop"
1. Head Three Axes (Strategy Setting, Soil Building, and Personnel Management): Strategic Decision Making and Organizational Culture Shaping
2. Three pronged axe at the waist (understanding strategy, team building, and directing): strategic execution and cross departmental collaboration
3. Leg Three Axes (Recruitment and Dismissal, Team Building, and Winning Results): Team Management and Result Delivery
4. Scenario Exercise: Conduct "pulling hair, looking in the mirror, smelling" based on real management cases

Topic E: "Alibaba Performance Management and Vitality Incentive System"
1. Alibaba Performance Management Panorama: Decomposition from Strategic Goals to Personal KPIs
2. Unique performance evaluation and feedback communication methods (such as 361 assessment)
3. Combining material and non-material incentives to stimulate employees' internal drive
4. Learn to design a value evaluation and allocation system suitable for high dynamic teams

Topic F: "Building an Iron Army Team: Alibaba's Sales Culture and the Spirit of China's Supply Chain"
1. The Formation and Core Genes of Alibaba's Early Iron Army Culture
2. The secret to team building, morale, and combat effectiveness under high-intensity goals
3. Process control, coaching culture, and the principle of "trust, hope, love, and fear" in sales management
Expand Hangzhou's innovation ecosystem and cultural experience
Module Theme Name Core Content and Experience Highlights

Topic G: "Exploring the Innovation Ecology of Internet plus in Hangzhou"
1. Visit "unicorn" or "quasi unicorn" companies (such as Getui, Tonghuashun, etc.) to exchange entrepreneurial experiences with founders/executives.
2. Visit Dream Town and Yunqi Town to understand how Hangzhou incubates innovation through the characteristic town model.
3. Special exchange: "How Hangzhou's business environment and talent policies support technological innovation".

Topic H: "From West Lake to Qiantang River: Urban Context and Commercial Spirit"
1. In depth cultural tour: Led by scholars, interpret the Chinese philosophy, literati spirit, and business ethics behind the West Lake landscape (such as the former residence of Hu Xueyan).
2. Prospect of Qianjiang Century City: Visit the Hangzhou Asian Games venues and experience the transformation of urban development momentum from "leisure West Lake" to "striving for Qiantang".

We focus on providing in-depth and customized benchmarking research and business investigation services for enterprises, and are committed to connecting the most dynamic innovative enterprises with the most intellectually curious management teams. Through the immersive learning of "on-site visit + executive dialogue + cultural experience", it helps enterprises broaden their horizons, inspire inspiration, and empower growth.